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Effective business communications are of paramount importance in today’s omnichannel, multi-device world. Traditionally, enterprises have worked with one of the major players in the UCaaS (Unified Communications-as-a-Service) or CPaaS (Communications Platform-as-a-Service) industries. Since Voxbone's founding in 2005, the best of these offerings have usually been built on top of its underlying global telecommunications infrastructure, which today spans 65+ countries. As a result, Voxbone has a commanding presence in these industries, counting the majority of leading providers among its customers.
But a paradigm shift in enterprise thinking is transforming the communications landscape, with CIOs now increasingly choosing to source their telecoms infrastructure separately from the UCaaS and CPaaS platforms that typically aggregate it. In doing so, they can drive down operational costs and ensure greater quality, scalability, and compliance for their communications, particularly in highly regulated and diverse markets across Europe and Asia.
Witnessing this "Great Unbundling," as Voxbone VP of Product Matt Brown calls it, led the company to open its Communications-as-a-Service (CaaS) layer directly to business end users and build a platform for their specific needs. "What we're doing is analogous to what Amazon Web Services (AWS) has done in the applications space," he explains. "We provide a telecom backbone that takes away the complexity of running a global telecom operation. It allows you to bring your own applications and plug them into our core."
Any VoIP-enabled application can be integrated with the Voxbone platform, including existing UCaaS platforms or custom applications built by developers.
We provide a telecom backbone that takes away the complexity of running a global telecom operation
Doing so enables companies to instantly bring these applications to 65+ markets that together make up 93 per cent of global GDP (gross domestic product) via voice and messaging without, crucially, scrimping on compliance.
For CIOs with a global footprint, this is a comprehensive solution to the headache of running local communications in a number of different regulatory environments. In the world of legacy communications, doing so would require them to sign up with incumbent telecom providers in every market and manage compliance internally, all while maintaining expensive hardware in each country. Voxbone’s solution also avoids a major pitfall of the bundled approach that comes from working with a UCaaS or CPaaS platform that may aggregate infrastructure but does not necessarily put compliance at the forefront of its offering.
"No CIO will tell you that taking the route of least compliance is the right move," says Brown. "The increasing wave of regulatory tightening that we're seeing, particularly across EU countries, is making it exceedingly difficult for aggregators to operate cross-market." It is this emphasis on compliance that sets Voxbone apart from its competitors. "One of the benefits of working with Voxbone," Brown notes, "is that we're a national operator in the majority of markets that we operate and we're completely compliant everywhere we do business. We've built compliance into our core offering so that enterprises can reduce the operational complexity of their telecommunications services in complicated markets."
The company’s enterprise-grade platform provides organisations with core capabilities for compliant business telecoms, including two-way voice and SMS; local, national, toll-free and mobile phone numbers; access to emergency services, and full number portability. Over the top of this infrastructure layer, it enables a myriad of exciting voice and mobile use cases. Among these are the ability to provide better user experiences for customers by using local phone numbers. Creating such a local presence is also an effective way of expanding into new markets with minimal overhead.
Voxbone is striving to provide CIOs with more efficient ways of replicating the functionality of their existing telecoms services in the cloud, removing the need for them to build and manage their own infrastructure stack. "We are also looking at ways to virtualise more legacy telecom infrastructure, along with creating streamlined and automated workflows for IT organisations," concludes Brown.